Free Campaign QR Code Generator with UTM tags
This adds UTM parameters to your link without disturbing any query parameters the link already has. Your own web analytics then attributes the visit to the printed campaign.
- No signup
- Free commercial use
- No watermarks
What should the code do?
A tracked link that keeps existing query parameters.
Let’s make your QR code.
Fill in your details. Your preview updates as you type.
Make it yours optional
Your colours, your logo, your finishing touch.
Start from a design template (optional)
A template only sets colours, module shape, error-correction level and the wording around the code. Whatever you have typed stays exactly as it is, and you can change every part afterwards.
Colours & pattern (optional)
Higher levels recover from more damage but make the code denser. A centred logo needs Q or H.
Logo (optional)
Upload your logo
Add your brand to the centre of your QR code, or place it above or below. Always test the final code before printing.
PNG, JPG or WebP · Up to 2 MB · Stays on your device
Caption under the code & call-to-action (optional)
Printed below the symbol. Long text wraps onto up to four lines.
Captions and call-to-action bars are drawn outside the code, so the four-module quiet zone stays clear. Every download contains exactly the artwork shown in the preview.
How to make this code
- 1
Paste the destination, including any parameters it already needs.
- 2
Fill in the UTM tags you use — source, medium and campaign are enough for most reports.
- 3
Give each poster or location a different utm_content value so you can compare them.
Example: tell a poster campaign from a leaflet campaign
Start with the exact landing-page URL you control. Give the source a consistent name such as “shop-poster”, the medium a value such as “qr”, and the campaign a useful label such as “autumn-menu”. Make another code with a different source for a leaflet. These tags help your destination analytics distinguish visits when that analytics service supports campaign parameters.
Use a naming convention your team can repeat: lowercase words and hyphens make reports easier to compare than a mixture of spaces, capitals and abbreviations. Check the completed URL for the intended page and query parameters before downloading. Do not include a customer’s name, email address or other personal information in campaign tags.
Campaign parameters are labels on a URL, not a built-in scan counter. QRCode.so does not turn a static code into an analytics account or record how many people scanned it. A scan that never opens the destination may not appear in your website analytics, and privacy settings can affect what the destination measures.
Check the exported file before printing
Download the format you will actually use, then scan that exported file. Confirm the destination or decoded content, rather than only checking that the scanner recognises a square. A successful preview does not tell you whether a printed copy will stay readable after resizing, lamination or placement behind glass.
Keep the light border around the symbol clear and use strong contrast between the code and its background. If you add a logo, test again with the logo in place. Avoid stretching the image or cropping its edges to fit a design. Print one proof at the final size and scan it from the distance customers will use, in the lighting where it will be displayed.
Use the QR size calculator to plan the physical size, the printing guide for material and export advice, or the scanner to inspect an image. If a code fails, try a larger size and a simpler dark-on-light design before printing a batch.
Keep a copy of the final image and the details you encoded with your print artwork. Give the file a recognisable name so you do not accidentally reuse an older code when reordering signs or business cards. After a reprint, scan one of the new copies again.
Frequently asked questions
Does this count scans?
No. It counts visits in your website analytics. A static QR code cannot report a scan by itself — someone could scan it and never open the page.
Will the tags break my existing links?
No. Existing query parameters are kept and the UTM values are added alongside them.
Which download format is best for printing?
SVG is a true vector file: a printer or designer can scale it to any size without losing edge quality, so it is the best thing to hand to a print shop. The PDF here places a high-resolution image of the same artwork on the paper size you choose, which suits home and office printing at that size. PNG is for screens and for systems that only accept images. Whichever you pick, print one copy at the final size and scan that copy yourself before ordering a batch — no format can guarantee a scan on a given printer, material or light.